William, known affectionately as Will, is more than just a coach — he's the heart and soul of our school. Originally from Brazil, Will is an international Brazilian Jiu-Jitsu champion, with years of dedication to the art both on and off the mats. He was trained by none other than Demian Maia, one of the most legendary grapplers of all time — a lineage that speaks for itself.

But what truly sets Will apart isn’t just his achievements — it’s his passion for people.

Warm, approachable and full of energy, Will believes in walking side by side with every student. Whether you're tying your first white belt or preparing for a competition, you'll feel supported, seen, and encouraged. Training with Will is like joining a family — one where you’re never alone in your journey.

Each student is welcomed with that unmistakable Brazilian warmth. And through Will, you gain access not just to technical excellence, but to the full authentic experience of Jiu-Jitsu as it’s lived in Brazil, brought directly into your training here.